ALT Tags and Descriptions: A Must for Website Income but a Nightmare for Maintenance

           The internet is a constant changing place.  There are always new and improved ways to do things.  Update and maintenance are never-ending tasks that must be done. Writing descriptions and adding ALT tags for smaller websites with fewer images are less of a concern and is not that bad of an undertaking.  However, when you run a big retail website with a lot of images and other elements, tracking down all the ALT tags and adding descriptions to make updates can be a nightmare for any webmaster. However, it is a necessary task to the overall website income. 

            ALT tags are alternative descriptions of an element that does not contain text. It is usually used for images.  Search engines cannot see nor know difference between one image from another.  ALT tags allow you to describe the images or give an alternative to just a picture.  Now, what does that have to do with your website income?  Well, an alternative to website searches are image searches.  The only way for Google or other search engines to find your images is by alt tags. By tagging and correctly describing each and every one of your images, you ensure that they end up on image searches. This will give you visibility, page rank, and revenue. 

            Webpage descriptions, or meta descriptions, are information written into the code of your website describing your website or webpage.  Each webpage has its own meta description.  A meta description is what searchers see when they look at the result page.  These are often short snippets describing your products or services.  This is often what will prompt a searcher to click on the link to enter your website.  These short descriptions are the only sales pitch you have to convince people to enter your website. Not every webpage needs a meta description, but in some circumstances a large website might need more than just one.  The task of writing an effective meta description could mean a higher click-through rate and a high website income. 

            ALT tags and descriptions are among the toughest tasks within building and maintaining a website.  However, it matters not how hard and tedious these two tasks may be, they are crucial to the success of your website.  With every update, with every passing month or year, tracking them down to update or do any changes can cause a lot of sweat and moans. But, if these tasks are not done or not done well, it could result in a drop in your website income. 

           

            Do not let any small or large task get in the way of your website bringing in revenue.  When it comes to online marketing or keeping your number one place in search results, staying updated and relevant is vital.  Learn and understand how to write good meta description for your webpages and stay updated on all of your ALT tags. Then, watch how it will affect your yearly or monthly revenue statement.